This privacy policy (“Privacy Policy”) is subject to the terms of use of the website [] (“Website”) and mobile application (“Application”), and comes into effect from the date and time a user (“user”) registers with Bright Bikes, and accepts the Terms of Use laid out therein. By using the Website/Application, or its Services, the user consents to collection, storage, and use of the personal information you provide (including any changes thereto as provided by the user) for any of the services that Bright Bikes offers.

Our Privacy Policy sets out how Bright Bikes (“Bright Bikes/We/Our”) collects, use, share and protect information provided in connection with Bright Bikes services (collectively, the “Service(s)”), and your choices about the collection and use of your information.

In the course of providing the Services to you, Bright Bikes collects the following information: Personal information such as your username, password, e-mail address, phone number and address when you register for a Bright Bikes account (“user information”). We may automatically collect some information about your hardware devices when you access Bright Bikes. For example, when you utilize our applications, we may collect your internet protocol (“IP”) address and the type of mobile device you use and your geographic location. We also may collect information about your activity on Bright Bikes, such as information about your account usage, as well as information about how you interact with the Website/Application. We may combine this automatically-gathered information with other information, including personal information we have collected about you. Communications between you and Bright Bikes.

We have implemented procedures to help protect the information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure, and we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy. We expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing, or otherwise offering any definitive promise of security in connection with your Information. THE USER IS RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR ACCOUNT INFORMATION AT ALL TIMES. The user is solely responsible for maintaining confidentiality of the user’s password and user identification. The user shall be solely responsible for all activities and transmission performed by the user through his user identification. Bright Bikes assumes no responsibility or liability for their improper use of information relating to such usage of credit cards and/or debit cards by the user, whether online or off-line.

In order to provide a personalised browsing experience, Bright Bikes may collect information from the user, and the user agrees that Bright Bikes may use such information to improve its marketing and promotional efforts, to analyse usage, improve the content of Bright Bikes, product offerings, and to customise Bright Bikes’ content, layout, and services, in order to improve Bright Bikes and better tailor it to meet the needs of the user. To extend this personalized experience, Bright Bikes may track the IP address of a user’s device and save certain user data on the user’s device in the form of cookies. Bright Bikes uses this data to deliver web pages to the user upon request, to customize the site to the interests of the user, to measure traffic within the Website/Application, and let advertisers know the geographic locations of the users. Such portion of the user data provided by a user to Bright Bikes that may be personal or sensitive in nature, will not be provided to third parties without previous consent of the user concerned. user data of a general nature may however be revealed to external parties. We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Services; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service. We use third-party analytics tools to help us measure traffic and usage trends for the Services. These tools collect information sent by your device or our Services, including the web pages you visit, add-ons, and other information that assists us in improving the Services. We collect and use this analytics information with analytics information from other users so that it cannot reasonably be used to identify any particular individual user. When you interact with our customer service representatives, we may also collect personal information, monitor and record phone calls, emails, or other communications between you, Bright Bikes, and our customer service representatives or other employees or representatives. In order to facilitate communications between you, your friends, and other Bright Bikes users.

We may share user information and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Bright Bikes is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences). We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Services to you. Our service providers will be given access to your information as is reasonably necessary to provide the Services under reasonable confidentiality terms. We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information. Bright Bikes may share sensitive personal information of a user with any third party without obtaining the prior consent of the user in the following limited circumstances: When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing the Terms of Service, this Privacy Policy, or for complying with the applicable laws and regulations. Bright Bikes proposes to share such information within its group companies and officers and employees of such group companies for the purpose of processing personal information on its behalf. Bright Bikes also ensures that the recipients of such information agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. Where it is deemed necessary, in good faith so as to protect the property of Bright Bikes, its employees, vendors, contractors and sub-contractors. With its employees, vendors, contractors, sub-contractors and other parties in order to provide the services to the user. Bright Bikes proposes to share such information within its group companies and officers and employees of such group companies for the purpose of processing personal information on its behalf. Bright Bikes also ensures that the recipients of such information agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. In the event of a sale of all or part of the business of Bright Bikes, or a sale or transfer of assets, or merger or business transfer, or in the event of bankruptcy, Wolf Labs may share your personally identifying information to one or more third parties as part of such transaction.

Bright Bikes may change or amend this Privacy Policy from time to time to incorporate necessary future changes. Bright Bikes use of user Information shall be in adherence with consistent with the provisions of the relevant privacy policy under which the information was collected, regardless of new or conflicting provisions in an updated Privacy Policy.